As the managing director of Kavithalayaa Productions Pvt. Ltd., an entertainment conglomerate in the making, Pushpa Kandaswamy belongs to a rare genre of woman business leaders in the space. She is the daughter of one of the most illustrious creative and iconic film director, PadmaSree K. Balachander, who founded Kavithalayaa Productions Pvt. Ltd in 1981. In her role, she looks after the company's operational aspects including script selection, casting, production control, finance, HR planning & administration besides formulation of strategy. In her 22 years at the helm, she has played a key role in growing Kavithalayaa from a production house start-up to one of India's leading IP-driven, Integrated Entertainment companies, all the while ensuring professionalism and creative integrity.
Pushpa Kandaswamy's substantial grass root level grooming with exposure to all facets of film production have taught her the nuances of the industry which has enabled her to achieve effective leadership in this complex, convention driven and unpredictable industry. Her ability to spot creative and economically viable script combined with the logistics management skills has helped Kavithalayaa to leverage market opportunities all through. She has played a key role in conceptualizing and scripting of many of Kavithalayaa's films which passed censorship with very few issues. She also actively foresees the architecting of Kavithalayaa's all new film projects from concept to commission. Under her leadership, Kavithalayaa has sailed quite comfortably in the turbulent environment of cinema with a track record of almost 30 very successful films (out of 57) over a history spanning 28 years besides contributing considerably to the television business vertical of the company. The company has produced television content in all South Indian Languages.
Pushpa Kandaswamy has been invited to speak on several forums. She was a panel speaker at the Great Lakes Institute of Management. Chennai on 'Women entrepreneurship' in September 2007 and actively participates in MMA forums for women managers. She was a member of the Executive Committee of Tamil Nadu Film Producer's Council and the South India Film Chamber of Commerce. She has own the following awards under best film category.
List of award films:
1. Agni Saatchi – Best Film – Tamil Nadu State Government.
2. Achamillai Achamillai – Best Film – Government of India National Award
3. Sindu Bhairavi – Government of India National Awards for Music, Artiste and Playback Singer
4. Oru Veedu Iru Vaasal – Best Film on Social issues – National Awards
5. Vaaname Ellai – Best Film – Tamil Nadu Government State Award
6. Roja – Best Film on National Integration – Nargis Dutt Award for National Integration
7. Jaathimalli – Best Film – Tamil Nadu Government State Award
A gold medalist from University of Madras with a MSc in Biochemistry, Pushpa Kandaswamy is an avid short-story writer.
She is currently serving as a panel member of the Central Board of Film Certification (Censor Board).